Don't risk posting on social media during work hours
Unless it is part of your role, stay off social media between 9am-5pm.
And by stay off – we mean – don’t post ANYTHING on to twitter, Facebook, Instagram and the like during work hours – even during your lunch break. It might seem common sense but we’ll make the point anyway. We keep harping on about your professional brand but it is about building a reputation in your workplace that is beyond reproach. These principles apply to any form of social media (with the possible exception of LinkedIn – see note below) but we’ll use Facebook as an example.
The next time you are tempted to post something to Facebook during a work day think about the following:
You probably have a large number of work colleagues who are also your Facebook friends.
Even if others in the workplace are posting during the work day – don’t be tempted to do it too (this also means don’t respond or comment to their posts)
Your boss is probably connected to you on social media, if not directly, then they will almost certainly be connected to somebody in your network.
If you post during a work day (even during your break) – here’s the impression you give others;
You don’t have enough work to do
You do have enough work to do, but you’re on social media instead
You are ‘stealing time’ from your employer by not focussing on your job, while you are getting paid to work
We emphasise your professional brand a lot in our material. Your professional brand in a company is built layer upon layer, behaviour after behaviour over time. It is how you present yourself, how you deal with others and the quality of work you produce and working for the time you are paid to work. Ideally you want to build a professional brand that is marked by impeccable, highly professional standards.
We may have mentioned before that it is relatively easy to stand out in the workplace, because most people follow the crowd. So you will see people on their smartphones during working hours. They may be on social media, or checking text messages. It doesn’t matter what they are doing though, hold yourself to a higher standard. If it is not relevant to your work – stay off social media. It is far simpler to do that, than to be concerned with who in your company might have seen something you posted during work hours, or worse still – that you posted something inappropriate by corporate standards.
A word about LinkedIn
LinkedIn is possibly the exception to the rule because there are a lot of posts that are highly relevant to your office environment that you may wish to share or comment on. Just be aware that your LinkedIn network is where you probably have the highest number of colleagues so we suggest that you still be circumspect with your activity during work hours.
DotPointz to help you build a strong professional brand by exercising discipline around your social media activity;
Don’t post during business hours (not even in your breaks)
Remember your professional brand is built upon the discipline of small behaviours that help you stand out from the crowd
Refraining from social media activity during business hours means you have zero risk of damaging your image and posting something inappropriate in a moment of madness
This is our personal blog . The views expressed on these pages are our views alone and not those of our respective employers.